What Is PPC?
Pay-per-click (PPC) advertising is a form of digital marketing where businesses pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than earning those visits organically. One of the most effective ways to use PPC advertising is to target it at a local level.
What Is Local PPC?
Local PPC advertising allows businesses to target their ads to specific geographic regions, such as cities, towns, or even neighborhoods. This can be especially useful for small businesses that only operate within a certain area or for businesses that offer products or services that are only relevant to a specific location.
How To Get Started With Local PPC
To get started with local PPC advertising, you’ll first need to set up a PPC account with a platform such as Google Ads. This will allow you to create and manage your ads, set a budget, and track the performance of your campaigns.
Once your account is set up, you can begin creating your ads. When creating your ads, it’s important to include relevant keywords that are specific to your business and your location. For example, if you’re a plumber in Nashville, you might include keywords such as “plumber,” “Nashville,” “emergency plumber,” and “drain cleaning.”
Another important element of local PPC advertising is to ensure that your ad copy is tailored to your target audience. This means including information about your business, such as your hours of operation and contact information, as well as any special promotions or deals you may be offering. Additionally, including a call-to-action (CTA) in your ad can help encourage people to take action, such as visiting your website or calling your business.
Geotargeting is another key aspect of local PPC advertising. This allows you to target your ads to specific geographic regions. This can be done by setting a radius around a specific location, such as your business address, or by selecting specific cities, zip codes, or even neighborhoods. This will ensure that your ads are only shown to people who are located within the area that you’re targeting.
Benefits of Local PPC
One of the benefits of local PPC advertising is that it can help increase the visibility of your business to people who are searching for products or services like yours within a specific location. This can be especially useful for small businesses that may not have the same level of brand recognition as larger companies.
Another benefit of local PPC advertising is that it allows you to reach a highly targeted audience. Because you’re only targeting people who are located within a specific area, you can be sure that the people who see your ads are the ones who are most likely to be interested in your products or services. This can help increase the chances that people will click on your ads and visit your website.
Additionally, local PPC advertising can also be cost-effective. Because you’re only targeting people who are located within a specific area, you’re not wasting money on ad impressions that aren’t relevant to your business. This can help you get more bang for your buck and stretch your advertising budget further.
The Bottom Line
In conclusion, Local PPC advertising is a powerful way for businesses to reach a highly targeted audience within a specific geographic region. By including relevant keywords, tailoring ad copy to your target audience, and utilizing geotargeting, businesses can increase the visibility of their brand and drive more relevant traffic to their website. Additionally, local PPC advertising is cost-effective and can help small businesses with limited budget to reach their target audience effectively.
For more information on local PPC contact Marketing Hatchery for a FREE audit.
