SEO News from Around the Web Nov 28th

My son is a LEGO enthusiast, and even though I don’t build that often, I am usually involved in the acquisition process of LEGO sets or digital goods. To quote a few, we build with bricks, plan with their software, play with their apps, buy through their website and consume content on their social profiles…

(Author’s note: Since I don’t have any agency experience, this post primarily compares in-house and consultant based SEO roles.) I started out as a copywriter for the company I currently work for, and eventually transitioned into the search marketing world back in 2009. Since then I’ve worked in-house, managing and implementing the majority of our […]Author informationBrandon SeymourSEO Manager at BodyLogicMDI work in-house as an SEO Manager at BodyLogicMD, a national network of physicians specializing in bioidentical hormone replacement therapy (BHRT)…

If you’ve identified any suspicious or low-quality backlinks you believe might result Google taking a manual action, Matt Cutts recommends disavowing those links. This is a different stance on the disavow tool than Google has previously taken.

Pinterest wants to be the shopping resource of choice this holiday season.
The social network has launched more than 100 holiday gift boards organized by celebrity and other well-known pinners as part of its first ever Holiday Giving Guide.
“On our Giving Guide, you’ll find 100+ boards with ideas for even those who are the hardest to shop for, like the Mancave dweller, wine lovers, roller derby girls, bearded flannel-wearing men, and the eco-conscious,” Pinterest community marketing chief Katie Garlinghouse said in a blog post…

It’s official. NORAD Tracks Santa, the annual Santa tracking effort run by the joint US-Canadian air defense organization, will be using Microsoft’s Bing for the second year to map Santa’s route. But will Google be mapping Santa on a different route, as happened when it ran its…Please visit Search Engine Land for the full article…

What does building solid relationships have to do with marketing?
Everything, really. How do we bring attention to our websites and businesses? By acquiring links from other websites to boost our online visibility.
And through building links, we’re doing something far more important: we’re building relationships that will pay off for years to come…

Posted by Yoast
Editor’s note: This post was co-authored by Joost de Valk and his brother Thijs de Valk.At Yoast, we’ve recently written about how we’ve drastically changed our checkout page. This process and our findings gave us the idea to do a best practice of sorts on checkout pages…

A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests.
At this point, our webmaster console will alert you to manual webspam actions that will directly affect your site…