This Week in Social Media News Nov 26th

In most cases, holiday campaigns and promotions have been signed, sealed and are in the process of being delivered to audiences on social, but why not take your initiatives a few steps further? Check out these repin-worthy statistics, plus some quick and easy ways to find success on Pinterest this holiday season…

Few businesses have the social savviness to keep websites, social media accounts, and blogs rolling out all at once. Why? Because it takes time and effort, though the investment has potential to draw in new customers and create more Web-based conversions. There are other benefits of blogging, too, like educating your current and potential consumers, increasing search traffic, and establishing yourself as an online authority in an industry…

Writing a book is a huge undertaking! But the really hard work starts when you are done. If you’ve already started building your social media platform, hooray! If you need to get started, what are you waiting for? Writers today need a social media platform whether you are self-published or traditionally published…

Everyone from new BFFs the Obamas and the Clintons, to Joe Blog and almost every narcissistic celebrity under the sun, has been guilty of pulling a shameless “selfie” at one time or another.
And now the digital self-portrait, taken at varying flattering angles and with varying degrees of success, has been declared word of the year for 2013, according to Britain’s Oxford University Press…

Are you wondering what type of Facebook post works best? Are you struggling with getting engagement or reach on your Facebook posts? You may have heard that you need to post more photos or more questions or more photos with questions… But what really works best for your audience? In this article, you’ll learn how to […

There is a race underway to be the global leader in over-the-top social messaging, and one of the latest surveys suggests Facebook, while still dominant in the U.S., is falling behind the upstart mobile players in the rest of the world.

Content marketing is hard. It requires your business to take up the role of a publisher. Now, that’s not something businesses or brands are used to doing traditionally. Most of the marketing now focuses on the “inbound marketing” phenomenon and that requires patience, extreme focus on generosity, establishing trust, and providing value…

This is an interesting infographic on creating content ideas for a new client but I’m not sure I agree with the overall direction of the strategy. I actually would flip this upside down and start with who the customer is – not who the company is. Then I would determine the value that you could provide that customer… and work back from there…