Hey marketing superstar, let’s talk about PPC advertising and the importance of landing pages. I know, landing pages is not always the most exciting topic, but trust me, it’s super important to make sure your landing pages are on point. Why? Because it’s the page that your ad leads to, and it’s where your potential customer will decide whether to convert.
Think of it like this, you spend all this time and money on creating the perfect ad, but if the landing page is a hot mess, you’re basically throwing your money down the drain. So, how do we make sure our landing pages are high-performing and converting like a boss?
Here are some tips to get you started!
Keep it Simple
First things first, keep it simple. I know, it’s easier said than done, but trust me, the simpler the page, the more likely it is that the user will take the action you want them to take. That means no clutter, no distractions, and no extra steps for the user to take before they can convert. Keep the focus on the primary goal and make it easy for the user to get there.
Make It Match
This one is a no-brainer, but still worth mentioning. Your landing page should match the ad that’s leading to it. That means using similar language, imagery, and overall design. If the ad promises a free trial, make sure the landing page mentions that free trial. If the ad features a specific product, make sure the landing page is all about that product. This will help to keep the user on track and make it more likely that they’ll convert.
Use a Strong Headline
Your headline is like the first impression of your landing page, so make it count. It should be clear, attention-grabbing, and directly related to the ad that led the user to the landing page. And make sure it’s above the fold, so the user can see it without having to scroll down. A strong headline can be the difference between a user converting or bouncing.
Add Social Proof
Social proof is like the cherry on top of your landing page sundae. It can be a powerful tool when it comes to converting potential customers. This can come in the form of customer testimonials, ratings and reviews, or even just the number of people who have already converted. By showing the user that other people have already taken the action you want them to take, you’re giving them the reassurance they need to do the same.
Make It Mobile-Friendly
With more and more people browsing the internet on their phones, it’s important to make sure your landing page is mobile-friendly. This means that it should look and function just as well on a small screen as it does on a big one. Not sure if your landing page is mobile-friendly? You can check by using Google’s Mobile-Friendly Test tool.
Optimize Your Forms
One of the most important elements of a landing page is the form. This is where the user will input their information, so it’s important to make sure it’s optimized for conversions. Keep the number of fields to a minimum and make sure the form is easy to fill out. Avoid using complicated language and make sure the form is prominently placed on the page.
Use High-Quality Images
Images can be a powerful tool for converting users. They can help to convey a message, set a mood, or even just make the page more visually appealing. Make sure to use high-quality images that apply to the product or service being offered. Avoid using stock images that feel generic and don’t add value to the landing page.
Test, Test, Test!
Last but not least, test your landing pages. This means trying out different versions of the page and seeing which one performs the best. Test different headlines, images, and forms to see what works and what doesn’t. Use tools like Google Analytics to track user behavior and conversion rates. Remember, testing is key to continuous improvement, and that’s how you’ll achieve high-performing landing pages.
In conclusion, creating high-performing landing pages for PPC advertising takes a bit of effort, but it’s worth it in the end. By keeping it simple, matching it with your ad, using a strong headline, adding social proof, making it mobile-friendly, optimizing your forms, using high-quality images and testing, you’ll increase your chances of converting potential customers. So go forth and create some killer landing pages! Let’s go!
Ok. Wait. If you still have some questions or this seems like a lot of work (because it is), then maybe you should contact Marketing Hatchery. We are a full-service digital marketing agency and on our website you can you navigate landing pages, websites, SEO, PPC and more. Get in touch with us today at wearehatchery.com or call today at 615-208-5373.