If are managing your website’s SEO, then you need to understand backlinksan incoming hyperlink from one web page to another website & how they impact your website’s ranking for any given keyword. Moz.com recently published a Whiteboard Friday post that outlines the 20 Attributes that Influence a Link’s Value.
How To Find Your Backlinks
How do I find my backlinks, you ask. The first place I like to check is Google Search Console. Once you have seen which backlinks Google is crediting to your site, take it one step further. Use an SEO site analyzer to find all of your backlinks — and your competitors. There are a few different, great SEO tools that you can use to do this, including our own SEO Lab Kit tools. If you’re using our SEO Toolkit, simply run a Backlink Quality Check. This tool is powered by Majestic & Moz Scape. The report includes the following information:
- Total Backlinks
- Competitor Link Comparison
- Linking Domains
- Link Text
- Toxic Links
- Most Linked Pages
You can report toxic links directly to Google from your backlink report to help protect your site from being penalized by unwanted links. Here is a sample overview from the Backlink Quality Check tool.
Monitor Links for Future Changes
Now that you have your backlink report, you will want to monitor it for future changes. If you are actively seeking links from specific sites, setup Links Watch so you can keep an eye on those links & determine if they are truly influencing your SEO in a positive way. You can also automate the process so that your backlink report is emailed to you once it is complete.
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