American Higher Education Development Corporation (AHED)

Reaching New PPC Lead Highs for Multi-State Higher Education Organization

Situation

American Higher Education Development Corporation (AHED) had worked with a number of agencies but was seeking a true partner in their digital efforts to improve PPC tracking visibility and, of course, increase leads to their colleges.

Task

Investigate underlying issues and turn around performance to achieve forecasted leads targets. And do so, on budget within a setup that had previously needed to be turned off and on due to unfavorable cost pacing.

Action

After analyzing the account there were a number of fundamental changes recommended. We installed end-to-end lead tracking through digital assets, provided weekly pacing against historical norms and established content norms based on performance metrics across PPC campaign activity, on-site SEO & YouTube.

Results

1. Drove the highest search PPC lead total on record after 2 months on the business
2. Lowered cost-per-click over +20%
3. Leveraged lower CPCs to increase click volume by +50%
4. Produced historic lows in cost per lead in search
5. Increased organic traffic 96% through on-site SEO
6. Provide weekly updates to Director of Marketing & President. Quarterly updates to board.