Social Media DIY

Where We Get Ideas for Social Media Tips

When it comes to social media tips, we try to blog in response to the questions we’re asked by our clients. Most of our clients are based in Nashville or Franklin and service only the middle Tennessee area, but that doesn’t mean that national trends are unimportant. In fact, there is much to be learned by looking at the big picture and simply adjusting the focus to our Nashville market.

Social Media Business Questions

For example, small businesses often find themselves unsure of where to start when they first begin to use social media marketing. They have burning questions, like

What should my social media marketing budget be?

What should I make sure not to do on social media?

Is each social media network the same, or do I post different things to each platform?

Business2Community recently published a blog post that will help answer this last question. Read below for a few selections that we pulled from that article and be sure to read the full version via the link below. Keep in mind that these answers are general and based on national trends; however, I think you’ll see that they are very relevant for any local business as well.

The Difference Between Social Media Networks

Whether your ultimate goal is to drive engagement or increase social site-to-website conversion rates, it’s paramount that marketers offer audiences a compelling reason to actively follow all of your company’s social channels. Channel-exclusive content provides audiences a legitimate, tangible incentive to actively monitor all of a company’s social properties.

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Brands seeking additional engagement can pose questions to their audiences regarding product/ service preference, customer service assistance, and/or topical subjects in pop culture. Facebook’s seamless interface makes it easy for users to interact with a company’s posts through Likes and comments, basically transforming it into a conduit for two-way communication.

Ultimately, each social network contains its own unique capabilities, traits, and overall user experience. It’s essential brands conceptualize and craft quality content in anticipation of these nuances. Platform-specific content is dynamic, engaging, and the ultimate incentive for online audiences to keep you on their minds.