You may not have even known about the scandal of “mug shot websites”; hopefully you never had to deal with the reputation management problem that they caused. Luckily for many people, Google solved the problem for them recently. Personal reputation management was becoming a big business for many different “mug shot websites” that were using public records to rank high for the names of anyone arrested for a crime on Google and other search engines…
Quite a bit has evolved since social media command centers hit the scene. You may have read about them in sports when our friends at Radious developed the first social media command center for the Super Bowl in Indianapolis. Key to the command center were four goals…
Safety – respond first to any safety-oriented issue or crisis…
Why would nonprofits (or any company/business for that matter) want to drive engagement on their social media profiles?
The answer is simple: The chances of more people seeing your posts are far greater when another person takes some kind of social action on your post.
On Facebook, the only way your post will appear in someone’s news feed is if you can generate organic likes, shares, and comments…
If you’re reading this, you’re probably failing at social media image marketing. That’s not me being cynical. By examining dozens of business social media presences every week, I get to see what so many are doing and the unfortunate fact is that 9 out of 10 are doing it wrong or not doing it at all…
Twitter recently went public and the news has created quite the buzz in the marketing, advertising, and social media industries. This blog post will explore a few areas we think may change as a result of the initial public offering and how that will affect brands in the social space.
Twitter earns the majority of its revenue from advertising…