This Week in Social Media News Nov 19th

93% of B2B marketers are using content marketing, but only 42% of B2B marketers consider themselves effective at it. On the surface, that’s not so good, but if you consider that this statistic is up 36% from last year, I’d say that shows a lot of B2B marketers are getting the hang of it…

Note from Beth: Two years ago while working on a capacity building project for NGOs funded by the Dept of State in the Middle East,  I found myself in Jordan and visiting colleague Rami Al Karmi’s start up lab.   In his office, he had a stack of Lean Start Up books, authored by Eric Ries…

Every company, corporation, and organization is struggling to get its corporate social media right.

LinkedIn Premium accounts are a paid alternative to standard free LinkedIn accounts that offer some additional benefits for businesses and professionals. These features can be very useful and effective if used correctly.
What You Get with a Paid Membership
Basic membership only let you send messages to people you already know…

I cannot stress the importance of having a complete LinkedIn profile. As a social media/community manager, part of my job is reviewing profiles of LinkedIn users interested in participating in the company’s LinkedIn groups. Here are a few things I look for when I say a “complete LinkedIn profile:”
A decent photo of yourself: Not you and your pet, spouse, sorority/fraternity etc…

Small business owners have a tough time with figuring out why they should use social media and how they can share content. In this presentation, I gave examples of how to share on social media to build your brand and communicate with your customers and prospects. Using examples from brands that I love on social […][[ This is a content summary only…

Are you looking for creative ways to bring people to your Facebook page? Does your business use Facebook to connect with people? Used the right way, Facebook apps can help you boost engagement and visibility by repeatedly drawing fans to your page. In this article you’ll learn how 6 types of Facebook apps keep your […

Public diplomacy, not the kind where embassies engage the people of the host country, but the conduct of negotiations between countries on social media, is a brave new world for international relations. The notion of moving negotiations out of backrooms and into the sunlight is intriguing, to say the least…

One of the big conversations that is going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute), including infographics, blogging, email campaigns, videos, etc…