This Week in Social Media News Oct 22nd

It cracks me up when a client calls and asks me about “this new content marketing thing”.  Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! I came across this infographic that perfectly explains it. Geez, can anything that dates back to 4200 B…

A recent study by Janrain shows some interesting new data on social login trends, confirming that 34% of users prefer Google social login, second to Facebook at 46%.While that may not be huge shocker, the rate at which this is growing is.  As you can see from the chart below, Google has made steady increases the latter part of 2012 and in the first and second quarter of 2013, while Facebook has noticed declines in that same time period…

Over its years as an Internet behemoth, Google has learned a lot about fighting hackers who would knock its services off the web. Now it’s offering its muscle to a far more vulnerable set of targets.

Does your company have a social media presence? If your answer is no, stop reading this and read this article to understand why it’s important and how to begin building a social media profile. If you do have a presence, how well does your social media strategy deliver results?  How have you defined success?
Whimsical tweeting and posting company updates and news to your profiles consumes your time and generally doesn’t yield much benefit…

Social media marketing has evolved. The third quarter of this year has witnessed a rise in social media campaigns in the country, with brands moving away from campaigns on individual networks to find more value in integrated campaigns on multiple networks. There is more faith on the medium and a readiness to experiment…

Many people don’t realize the limitations of analytics and marketing platforms in measuring unique visitors. Most of these platforms measure a visitor by placing a cookie, a small file that is referred to each time a visitor returns to the site using the same browser. The problem is that I may not revisit your site from the same browser… or I may delete my cookies…

Do you want to add more function and flair to your Facebook page? Would you like to add storefront, generate leads or promote something special on a Facebook tab within your page? In this article I’ll reveal Facebook applications that can help you easily add functionality to your Facebook page…

At the center of your B2B marketing sits your website. Marketing your company to other businesses requires a top-notch web presence. And with the explosion of users, especially business professionals, checking their mobile devices and tablets it’s crucial to make sure features from your site run flawlessly for users on the go…

It’s no secret that B2B businesses often times struggle with putting together innovative social media campaigns. I think the word that’s most often used when describing B2B is “unsexy.”
There are a lot of challenges in the B2B space, but the most common use for social media among B2B companies is plain and simple: to build awareness…