Does your company have a social media presence? If your answer is no, stop reading this and read this article to understand why it’s important and how to begin building a social media profile. If you do have a presence, how well does your social media strategy deliver results? How have you defined success?
Whimsical tweeting and posting company updates and news to your profiles consumes your time and generally doesn’t yield much benefit…
It’s no secret that B2B businesses often times struggle with putting together innovative social media campaigns. I think the word that’s most often used when describing B2B is “unsexy.”
There are a lot of challenges in the B2B space, but the most common use for social media among B2B companies is plain and simple: to build awareness…