This Week in Social Media News Oct 15th

In an age of pervasive surveillance that makes no exception for the media, the idea of a WikiLeaks-style secure submission system for anonymous whistleblowers may be more important than ever. Now one group believes in those leaking tools so strongly that it’s willing to pay for mainstream media to install them.

Posted by Matthew Brown
In the late spring, we expanded our mission and made the switch to Moz to provide marketers with competitive analytics and resources to measure and improve their efforts. In addition to our name change and shiny new website, we started a private beta of Moz Analytics, our new platform to provide online marketers with all their inbound marketing data in one place:Moz Analytics gives you a deeper look at keyword rankings and more competitive tracking featuresIn a hurry? Check out the tl;dr at the end of the post…

The marketing trend of the year is content marketing, so you’ve probably been busting your hump to push out blog posts and other content as fast as possible. Now you have an inventory of content, but for some reason it just won’t take off. You aren’t alone, so don’t beat yourself up. Instead, start with […]Author informationTommy LandryTommy Landry has 20 years of experience, with a deep understanding of Social SEO and Online Demand Generation…

Below are a list of tips and secrets that have helped me succeed in building up a following and helping me stay engaged with people. It is all about seeing results and I have found results with these secrets. By the way some of these items may seem contrary to things you read in social media articles…

Does your company intranet look contemporary? Or does it look like a website from the ’80s?
It may not seem like a big deal, but the overall look and feel of your intranet can affect staff members’ motivation to use it and their subsequent satisfaction with the intranet.
Below are some common practices that can make your intranet look outdated…

The dream of providing would-be whistleblowers with a WikiLeaks-style safe and anonymous platform to leak incendiary documents to news organizations lives on
In May, The New Yorker launched StrongBox, a system based on DeadDrop, a program written by the late Aaron Swartz, with the help of Wired’s Kevin Poulsen…

In a surprise move, Apple announced Tuesday that it had hired Angela Ahrendts, the chief executive credited with turning Burberry around, as senior vice president of retail and online stores — a newly created position. Burberry, in an equally surprising and more unconventional move, announced that its chief creative officer, Christopher Bailey, will be adding Ahrendts’ duties as CEO…

Tuesday I blogged about Michael Brito‘s advice concerning the need for businesses to become their own media companies. At the St. Louis Social:IRL workshop, he put forth a lot of great material that brands should be thinking about as they plan their social strategies.
Today’s blog concerns a topic that he spent a good amount of time on — one that has vexed social strategists and community managers for some time now:
His presentation was called Brand Advocacy: How Customers and Employees Can Shape Your Brand Story…

Flickr Photo by Las-Initially
Note from Beth: Last year at the NTC, I facilitated a plenary session on learning from failure – a topic that I’ve been curating for years and lately, have seen a number of failfests and failcons popping up including these two coming up in November – in NYC and SF…

Dear Phil Mickelson, this is not about taxes. With a Virgin-based fortune estimated at £2.9 billion and still climbing toward Virgin space, Sir Richard can do what he wants. And now he says he is settling down for good on pristine Necker Island, which he bought decades ago. The billionaire is quick to point out that he is not leaving for tax reasons, especially after The Sunday Times suggested otherwise.