Testing WP Rocket WordPress Cache Plugin

Website loading speed is critical to your website’s success. In particular, your site speed influences how people perceive your site. User experience is determined by many factors, but in order for someone to have a meaningful experience on your site, they have...

SEO News Roundup 3-16-15

Although Dooley explains this effect in terms of how our brain works, in my opinion, distinctly separating neuroscience and the theory of archetypes would be incorrect. On the contrary, I believe that these two aspects of the study of the human mind are complementary. According to Jung , archetypes are […]

5 SEO Tips That Anyone Can Do

The Best of the Unspoken SEO Tips — Do The Right Thing Creating properly structured website content can be complicated for beginners, so we’ve kept these SEO tips simple. The basics of SEO aren’t that difficult to understand; it mostly boils down to...

Google Authorship Is Dead. Now What

Authorship No Longer a Factor in Search Results Google announced at the end of August that Authorship is dead. This move was on the horizon as of a few months ago. Author images were no longer being returned with search results & included in search snippets. For...

What’s New in WordPress 4.0

WordPress 4.0 finally rolled out last week, & it was a big update with lots of changes that you will notice right away. Here are my three favorite changes. One of these could be counted as two, but who’s counting anyway? Image Grid The 1st thing I noticed in...

The Importance of Local Reviews for Local SEO

Google recently made another update to their local search results algorithm. Granted, they’re probably making these updates constantly, but this one was important enough to be dubbed “Pigeon”.  There was quite a bit of speculation as to how this...

Americana Experience – Day 1

The Americana Experience kicked off in downtown Franklin last night, & it was a blast! If you’re wondering what the Americana Experience is, it’s a 10 day celebration of Americana music (and food, culture, life) that features musical acts from the...

Is Google Going All-In with “Not Provided”?

Will Paid Search Data End Up as “Not Provided” Too? If you run a website and have paid any attention whatsoevah to the search results in your Google Analytics reporting over the past year, then you’ve seen all that beautiful, helpful keyword search...