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The Impact of Social Media Algorithms on Marketing Strategies
In the rapidly evolving landscape of digital marketing, social media algorithms play a pivotal role in shaping how brands engage with their audience. These algorithms determine what content users see in their feeds, influencing the visibility and reach of marketing...
What is a Content Gate and Why Do You Need One
A content gate -- also know as a content lock -- is a way of revealing a piece of content only after a website visitor gives you something to "unlock" that content. Examples of...
How To Add Linear Gradient Overlay to Background Image
Adding a color overlay onto a background image can create a very nice effect. Traditionally, web designers added the overlay offline -- using Photoshop or GIMP -- and then...
Images, Twitter, and Twitshot
Twitter is increasingly becoming a more visual platform and users are responding accordingly. Per this Jeff Bullas post, using images on Twitter equals more engagement from...
Twitter Removes Share Counts from Buttons
Twitter ruffled some publishers' feathers by removing share counts for Tweets. Normally, at the top, bottom, or side of an article like this one, you will see social share...
How To Find & Rank Your Website’s Backlinks
If are managing your website's SEO, then you need to understand & how they...
Will Your Company Use Facebook Chat Instead of Email
http://techcrunch.com/2015/11/20/facebook-at-work-gets-its-own-version-of-messenger-with-debut-of-work-chat/Facebook added a new feature to its platform – Work Chat – and it aims at bringing the Messenger features to the work place. So, will your company use Facebook Work Chat instead...
Testing WP Rocket WordPress Cache Plugin
Website loading speed is critical to your website's success. In particular, your site speed influences how people perceive your site. User experience is determined by many...
Web Design News Roundup 3-16-15
A blind SQL injection vulnerability was discovered today in the popular WordPress SEO plugin by Yoast . WPScanVulnerability Database issued an advisory after responsibly disclosing the vulnerability to the plugin’s author: The latest version at the time of writing (1.7.3.3) has been found to be affected by two authenticated […]
Content Marketing Roundup 3-16-15
Over the past several years, marketers have made tremendous strides with content marketing and, as a result, are communicating more effectively with their audiences. Consider these data points: 86% of B2B marketers report that their organizations are using content marketing, and 70% of them are creating more content than […]
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SEO News Roundup 3-16-15
Although Dooley explains this effect in terms of how our brain works, in my opinion, distinctly separating neuroscience and the theory of archetypes would be incorrect. On the contrary, I believe that these two aspects of the study of the human mind are complementary. According to Jung , archetypes are […]