Local Love = Franklin Mercantile Deli

Their Story Tucked just off of Main Street, the Franklin Mercantile Deli has been serving residents and visitors stellar sandwiches and friendly faces since 1999. But to capture the story of this hometown deli, let’s back up to 1995. In 1995, brothers Graeme...

Local Love = 9 Fruits

If you haven’t discovered 9 Fruits by now, let me point you in their direction. When I was first introduced to the business in 2008 through a customer of theirs, I was hooked. The smoothies are delicious (and healthy), but something else kept drawing me back:...

Facebook for your Local Business

We’ve all had that conversation with the last holdout for Facebook. You know, that person that insists he/she doesn’t have time for it and that there’s no good reason to be on it. I will go ahead and confess, I was that person.  One day it hit me...

Why Twitter Rocks

Photo image: Flickr Each social media site is unique, offering different advantages for why you should use them to market your business and self. Today we’re featuring Twitter, and the advantages it has over some of its fellow social media sites. Twitter, like Tumblr,...

Facebook Vetoes “Dislike” Button

Negativity isn’t a “like” for Facebook, as they determine not to add a “dislike” button to the news feed. According to product engineer Bob Baldwin, “Actions on Facebook tend to focus on positive social interactions. Like is the lightest-weight way to express positive...

Local Love = Our Thrift Store

Their Story Approximately 10 years ago Dave Kricak wondered where his special needs daughter might find employment after she graduated from her transition program. What he discovered was that there weren’t a lot of options.  So, he started The GEAR Foundation,...

Tis Better to Give than to Receive

What a Waste 80% of the people I’ve talked to about it think networking is a waste of time. Granted, these are anecdotal interviews, not exhaustive research. However, as a sales rep, account manager, business development specialist and business owner, I’ve...

3 don’ts for social media

Social media has its own set of do’s and don’ts. This week we bring you three of the no-no’s everyone should be aware of. If you discover you’ve committed one or more of these viral faux-paus, never fear, we all make mistakes on the road to social media success. Learn...