Why Twitter Rocks

Photo image: Flickr Each social media site is unique, offering different advantages for why you should use them to market your business and self. Today we’re featuring Twitter, and the advantages it has over some of its fellow social media sites. Twitter, like Tumblr,...

Facebook Vetoes “Dislike” Button

Negativity isn’t a “like” for Facebook, as they determine not to add a “dislike” button to the news feed. According to product engineer Bob Baldwin, “Actions on Facebook tend to focus on positive social interactions. Like is the lightest-weight way to express positive...

Local Love = Our Thrift Store

Their Story Approximately 10 years ago Dave Kricak wondered where his special needs daughter might find employment after she graduated from her transition program. What he discovered was that there weren’t a lot of options.  So, he started The GEAR Foundation,...

Tis Better to Give than to Receive

What a Waste 80% of the people I’ve talked to about it think networking is a waste of time. Granted, these are anecdotal interviews, not exhaustive research. However, as a sales rep, account manager, business development specialist and business owner, I’ve...

3 don’ts for social media

Social media has its own set of do’s and don’ts. This week we bring you three of the no-no’s everyone should be aware of. If you discover you’ve committed one or more of these viral faux-paus, never fear, we all make mistakes on the road to social media success. Learn...

Local Love = Saffire

Franklin’s own Saffire Restaurant in The Factory One can’t help but feel like they have stumbled upon a well kept local secret when discovering Saffire, tucked cozily in Franklin’s historic Factory. Upon entering,  the amazing atmosphere immediately...

Pinterest in Facebook

  Okay, so Pinterest is growing…rapidly. But that doesn’t mean that it’s time to abandon the Facebook flagship. In fact, you can actually use them together to help build a following. One of the easiest ways to do this is to add the free...

Social Media DIY

Social media can be daunting – if you try to do everything at once. If you’re starting out in the viral marketing world, focus and define your goal. Here are a few tips for getting your arms around the social media maze. Take your time. Don’t expect to gain hundreds...

Social Media – Does it lead to sales?

When Coke released their findings this morning that online buzz did not impact direct sales, I wasn’t surprised. From the reax of the internet, it seems the news was received with mixed emotions. Some people were shocked, others not so much. Here are a couple...