Blog
How to Craft the Perfect Call to Action
In today's competitive digital landscape, capturing the attention of potential customers is more challenging than ever. This is where a well-crafted Call to Action (CTA) becomes a pivotal component of your marketing strategy. A CTA is a prompt or instruction designed...
Local Love = Franklin Mercantile Deli
Their Story Tucked just off of Main Street, the Franklin Mercantile Deli has been serving residents and visitors stellar sandwiches and friendly faces since 1999. But to capture...
The 3 Second Effect: 5 Ways to Increase Client Engagement on Your Site
"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations." Steve Jobs If you build it, they will...
Local Love = 9 Fruits
If you haven't discovered 9 Fruits by now, let me point you in their direction. When I was first introduced to the business in 2008 through a customer of theirs, I was hooked....
Google Analytics: What Every Small Business Owner Needs To Know
If you are a small business owner and you haven't been using Google Analytics yet, don't worry you aren't alone. I get it - there's a lot of information out there and wading...
How to Add an Email Signature
Today's How To focuses on a topic that comes up a lot: how do I add icons/images and links to my email signature? The answer to this questions depends on whether you're using...
Facebook for your Local Business
We've all had that conversation with the last holdout for Facebook. You know, that person that insists he/she doesn't have time for it and that there's no good reason to be on...
Why Twitter Rocks
Photo image: Flickr Each social media site is unique, offering different advantages for why you should use them to market your business and self. Today we’re featuring Twitter,...
Local Love = The Coffee House
Franklin needed a local coffee shop. I'm the first to admit I was thrilled with Starbucks when they came because it meant I could get decent coffee in downtown. But I missed...
Evernote Web Clipper: It’s That Good
What is Web Clipper? Evernote's Web Clipper is an extension that you can add to your toolbar, allowing you to save information directly to your notebooks with a mere click of a...
Facebook Vetoes “Dislike” Button
Negativity isn’t a “like” for Facebook, as they determine not to add a “dislike” button to the news feed. According to product engineer Bob Baldwin, “Actions on Facebook tend to...