Blog

Data-Driven Marketing for Boosting Campaign Effectiveness and ROI
In today’s digital age, data is invaluable. For businesses looking to refine their marketing efforts, data-driven strategies offer a path to smarter, more impactful campaigns. Data-driven marketing harnesses customer insights to craft messages that resonate with...
Local Love = Andrea Farmer Photography
We've all heard that public speaking makes most people really, really uncomfortable. I personally believe the camera comes in at a close second. Nothing makes people act more...
How To Keep Your Facebook Business Page and Personal Page Separate
Let's pretend that we have just created our first Facebook business page. We also have a personal page that we use regularly. We think we already know and understand this world...
Franklin Scene
This Week and Last in Franklin, TN Being long time residents of Franklin, we thought it would be nice to highlight our fair city each week. On Fridays we will continue to bring...
Local Love = Williamson County Fair
It seems that the fair is one of those divisive topics for people. In one camp are all those who have fond memories of fairs, complete with an urge to eat funnel cakes and cotton...
WordPress Plugin Problems
Ever feel like smashing some faulty technology? Yeah, me too. I love WordPress, but solving issues with plugins can be enough to make you want to feel like a gangsta and take a...
Wednesday Word – Enantiodromia
Today's word is: enantiodromia The Oxford dictionary defines the word as: noun (rare) the tendency of things to change into their opposites, especially as a supposed governing...
3 Essential WordPress PlugIns For Businesses
WordPress just happens to be the most popular platform for blogging, thanks to a variety of features and it's functionality. It is also becoming a top choice for website design...
Local Love = J.T. Ellison
J.T. Ellison - Her Story: J.T. grew up in Colorado and Virginia. After receiving her master’s degree from George Washington University, she worked in the White House and the...
Using Images for Online Marketing: Best Practices
On Tuesday Jenn explored some choice ways to find and use images for online marketing. Having the images to use is the first step, but we now need to know what to do with them in...
Word of the Day: ergophobia
Who hasn't had a day where they dread work? We all need a mental health day every now and again, to recharge our batteries and revive creativity. When it comes to social media,...